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USA Implementation

Visa, MasterCard and Discover in March 2012 and American Express in June 2012 have announced their EMV migration plans for the US. In  spite of these announcements, doubts remain over the willingness of  smaller merchants to develop the capability to support EMV. Since the announcement, multiple banks and card issuers have announced  cards with EMV chip-and-signature technology, including American  Express, Bank of America, Citibank, Wells Fargo, JP Morgan Chase, U.S. Bank, and several credit unions. JP Morgan was the first major bank to introduce a card with EMV technology, namely its Palladium card, in mid-2012.

  • American Express is implementing a liability shift for point of sale terminals in October, 2015. For pay at the pump, at gas stations, the liability shift is October, 2017.
  • Discover is implementing a liability shift on 1 October 2015. For  pay at the pump at gas stations, the liability shift is 1 October 2017.
  • Maestro implemented a liability shift of 19 April 2013, for international cards used in the United States.
  • MasterCard is implementing a liability shift for point of sale terminals in October, 2015. For pay at the pump, at gas stations, the liability shift is October,  2017. For ATMs, the liability shift date is in October 2016.
  • Visa is implementing a liability shift for point of sale terminals  on 1 October 2015. For pay at the pump, at gas stations, the liability  shift is 1 October 2017. For ATMs, the liability shift date is 1 October 2017.

In May 2010, a press release from Gemalto (a global EMV card producer) indicated that United Nations Federal Credit Union in New York would become the first EMV card issuer in the US, offering an EMV Visa credit card to its customers.

Chip and PIN systems can cause problems for travelers from countries that do not issue chip and PIN cards (most notably, the USA) as some  retailers may refuse to accept their chipless cards. While most terminals still accept a magnetic strip card, and the major credit card brands require vendors to accept them, some staff may refuse to take the card, under the belief that they are  held liable for any fraud if the card cannot verify a PIN.  Non-chip-and-PIN cards may also not work in some unattended vending  machines at, for example, train stations, or self-service check-out  tills at supermarkets.

In 2010, a number of companies began issuing pre-paid debit cards that incorporate Chip & PIN and allow Americans to load cash as Euros or British Pounds.United Nations Federal Credit Union was the first US issuer to offer Chip and PIN credit cards.

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Southernmost POS Systems & Consulting, LLC
a division of
The Whole Nine Yards, LLC

138 East Sandy Circle - Big Pine Key, FL 3304303132
USA Toll Free: 877.771.8226 - Local: 305.433.5542
Fax: 305.851.8035 or 305.489.0365
Cell: 305.924.2781